IYC and Cape4 Yachting formalise merger

Following the merger between International Yacht Collection (IYC) and Cape4 Yachting announced in May, the two brands have today launched their new name and brand identity. The brands will now operate underneath IYC, with the core marketing slogan being, “It’s Your Choice… we help you make the right one.” readmore

Read more: http://www.superyachttimes.com/editorial/62/article/id/15042